SketchBot Activation for Broadbean
Project: SketchBot Activation for Broadbean
Location: ExCeL London
Duration: 2 Days
Client: Broadbean
MooMuu delivered a two-day SketchBot activation at ExCeL London, supporting Broadbean in driving high-impact engagement at a busy exhibition environment. The objective was clear: attract footfall, create memorable interactions, and leave attendees with a personalised takeaway that reinforced brand recall.
Positioned at the heart of Broadbean’s stand, our SketchBots acted as both a visual spectacle and an interactive experience. Guests were invited to sit for a live digital portrait, which was then transformed into a stylised sketch within moments. This process consistently drew crowds, naturally increasing dwell time and encouraging organic conversations between attendees and the Broadbean team.
Across the two days, the activation delivered a steady flow of engagement, with attendees not only participating but also sharing their sketches across social channels—extending the reach of the brand beyond the exhibition floor. The personalised prints served as a premium keepsake, ensuring Broadbean remained front-of-mind long after the event concluded.
From a delivery perspective, the activation was fully managed by the MooMuu team, including setup, live operation, and breakdown, ensuring a seamless experience aligned with the professional standards expected at a venue like ExCeL London.
Key Outcomes:
- Increased stand footfall through a visually engaging attraction
- Extended dwell time and deeper brand interaction
- High volume of personalised guest experiences delivered
- Strong social sharing and post-event brand visibility
This activation demonstrated how interactive technology like SketchBots can elevate a standard exhibition presence into an experience-led environment that drives both engagement and brand impact.
